BIMI SVG Tiny PS: Format Requirements and Common Rejections

SVG Tiny PS Requirements

Your BIMI logo must meet these exact specifications:

Requirement	Detail
Format	SVG Tiny PS 1.2
Shape	Square (equal width and height)
Background	Solid color (no transparency)
Scripts	None allowed
Animations	None allowed
External references	None allowed (no linked images, fonts, or stylesheets)
Raster images	No embedded bitmaps
Profile declaration	Must include baseProfile="tiny-ps"
Title element	Required <title> element

The SVG Structure

A valid BIMI SVG Tiny PS file looks like this:

<?xml version="1.0" encoding="UTF-8"?>
<svg version="1.2" baseProfile="tiny-ps"
  xmlns="http://www.w3.org/2000/svg"
  viewBox="0 0 100 100" width="100" height="100">
  <title>Your Brand Name</title>
  <rect width="100" height="100" fill="#ffffff"/>
  <!-- Your logo paths here -->
</svg>

Key elements:

• baseProfile="tiny-ps" — this is the critical declaration
• version="1.2" — SVG Tiny PS is based on SVG 1.2
• Square viewBox
• <title> element required

Practitioner note: The baseProfile="tiny-ps" attribute is the most commonly missing element. People export from Illustrator or Inkscape and get a valid SVG, but without this profile declaration, BIMI validators reject it. Always add it manually after export.

Common Rejection Reasons

Missing baseProfile declaration. The SVG doesn't include baseProfile="tiny-ps". Add it to the <svg> element.

Transparent background. BIMI requires a solid background color. Add a <rect> element filling the entire viewBox with your background color.

Embedded raster images. If your SVG contains <image> elements with Base64-encoded PNGs, it's rejected. Your logo must be fully vector — paths, shapes, and text only.

External references. Links to external stylesheets, fonts, or images aren't allowed. Everything must be inline.

Scripts or animation. Any <script>, <animate>, or <animateTransform> elements will cause rejection.

Non-square dimensions. The viewBox must be square. viewBox="0 0 100 50" is rejected.

Practitioner note: I've seen companies spend weeks going back and forth with VMC validation because their designer delivered a standard SVG instead of SVG Tiny PS. Save time — provide your designer with the exact spec upfront, or use the BIMI Group's conversion tool.

How to Convert Your Logo

Option 1: BIMI Group SVG Generator

The BIMI Group offers a tool that converts standard SVGs to SVG Tiny PS format. Upload your logo, and it strips unsupported features and adds the required profile.

Option 2: Manual Conversion

1. Open your SVG in a text editor
2. Add version="1.2" baseProfile="tiny-ps" to the <svg> element
3. Remove any <script>, <animate>, <image>, or external references
4. Ensure the viewBox is square
5. Add a solid background <rect> if not present
6. Add a <title> element
7. Validate with the BIMI Group's checker

Option 3: Professional Design

If your logo is complex or only exists as a raster image, have a designer recreate it as clean SVG paths and then apply the Tiny PS profile.

Hosting the Logo

Host your SVG Tiny PS file at an HTTPS URL:

• Must be publicly accessible
• Must serve with Content-Type: image/svg+xml
• Should be on your own domain
• URL goes in your BIMI record's l= tag

For the complete BIMI setup process, see the BIMI setup guide. For BIMI requirements at Gmail, see BIMI Gmail requirements. For VMC certificate options, see BIMI VMC: DigiCert vs Entrust. If you need help getting your logo into the right format for BIMI, I can handle the technical conversion and validation.

Sources

• BIMI Group: SVG Tiny PS Specification
• W3C: SVG Tiny 1.2
• BIMI Group: BIMI Generator Tool
• Google: BIMI logo requirements

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v1.0 · April 2026