SendPulse Review: Pricing, Features, and Deliverability (2026)

SendPulse is one of those ESPs that hits the comparison tables alongside Mailchimp, Brevo, and MailerLite but rarely shows up in deliverability conversations. The pitch is multi-channel (email + SMS + chat + push) at a competitive price. This review covers what SendPulse actually delivers in 2026, where it fits, and where to look elsewhere.

If you're comparison shopping in the SMB ESP space, SendPulse is worth knowing about, but it's rarely my first recommendation.

What SendPulse offers

The platform is genuinely multi-channel:

• Email marketing — templates, automation, transactional API
• SMS marketing — bulk and triggered
• Web push notifications
• Viber, WhatsApp, Facebook Messenger
• Chatbots — visual builder, integrates with Messenger/WhatsApp
• Landing pages
• CRM — basic contact management
• Pop-ups and forms

Few competitors cover this breadth at SendPulse's price point. The breadth is also the catch — none of the individual features are best-in-class.

Pricing

Free tier:

• Up to 500 subscribers
• 15,000 emails/month
• Basic features

Standard paid (email-focused):

1,000 subscribers:   $8/month
5,000 subscribers:   $32/month
10,000 subscribers:  $53/month
50,000 subscribers:  $202/month
100,000 subscribers: $384/month

Pay-as-you-go: option for irregular senders

Pro and Enterprise tiers: include more channels, dedicated IP, premium support

The pricing is competitive with Brevo and MailerLite for email-only use, more attractive when you need additional channels.

Deliverability

Independent placement tests (Glockapps, Email Tool Tester) historically show SendPulse around 75-85% inbox placement — solid but behind leaders like Mailchimp (85-92%), MailerLite (85-92%), and especially Postmark (90-95%).

Why the gap:

1. Shared IP pool quality. SendPulse's broader, less-curated user base means more abuse on shared IPs.
2. Account approval process. Historically less strict than MailerLite or Postmark.
3. Geographic factors. SendPulse is Ukrainian-founded (now headquartered in US), and shared IPs sometimes route through infrastructure that triggers extra scrutiny at some receivers.

Setup of SPF, DKIM, DMARC on your sending domain materially improves SendPulse deliverability. See the SPF setup guide and the DKIM setup guide.

Practitioner note: I've audited a few SendPulse accounts over the years and the pattern is consistent: senders with proper authentication and clean lists do fine; senders relying on the platform's default setup with unauthenticated domains see 30-40% spam folder placement. Authentication isn't optional.

Strengths

1. Multi-channel — actually one platform for email + SMS + chat
2. Affordable — competitive pricing at every tier
3. Free tier is meaningful — 500 subs, 15k emails covers many small senders
4. Pay-as-you-go option — useful for irregular senders
5. Chatbot integration — better than most ESPs at this scale
6. Templates — decent variety, easy customization
7. Transactional API — workable for basic use

Weaknesses

1. Deliverability inconsistency — generally acceptable but more variable than top ESPs
2. UI polish — feels less refined than Mailchimp or MailerLite
3. English-language documentation — occasionally rough, some features lack docs
4. Support response times — slower than premium ESPs on free/low tiers
5. Automation builder — functional but less elegant than ActiveCampaign or HubSpot
6. Less established in US/Western market — fewer integrations, fewer agency partnerships

Best fit

• SMB needing email + SMS in one cheap platform
• Budget-constrained senders (under $50/month preferred)
• Startups in markets where SMS or chat is primary
• Senders willing to set up authentication properly to maximize deliverability

Not the right fit

• Mission-critical transactional email (use Postmark or Resend)
• Ecommerce-heavy senders (use Klaviyo or Omnisend)
• High-deliverability requirements (use Mailchimp, MailerLite, or Postmark)
• Enterprise needing strong support SLAs (use SendGrid Pro or HubSpot)
• B2B lifecycle marketing (use HubSpot or Customer.io)

SendPulse vs alternatives

Need	SendPulse vs
Email + SMS budget	Brevo (similar pricing, better deliverability)
Pure email SMB	MailerLite (cleaner, better deliverability)
Newsletter	ConvertKit, Beehiiv (better creator features)
Transactional	Postmark, Resend (better latency, deliverability)
Ecommerce	Klaviyo, Omnisend (better Shopify integration)

For broader comparison, see Brevo vs MailerLite.

Migration to/from SendPulse

SendPulse supports standard CSV import/export for contacts. Things to handle:

• Re-build automation workflows (no direct migration)
• Re-publish DKIM records for new sending platform
• Update form embeds on your website
• Migrate suppression list (export, import to new platform)
• Re-create templates (export HTML, often needs cleanup)

Practitioner note: If you're migrating off SendPulse due to deliverability problems, plan to seed your new ESP carefully. The previous deliverability issues followed your domain, not the platform. Start new sends to engaged segments only and let reputation rebuild.

Free tier comparison

The SMB-targeted ESPs with free tiers:

ESP	Free tier
SendPulse	500 subs, 15k emails/mo
Brevo	Unlimited subs, 300 emails/day
MailerLite	1,000 subs, 12k emails/mo
Mailchimp	500 subs, 500 emails/day
HubSpot	1,000 contacts, 2,000 emails/mo
Beehiiv	2,500 subs (newsletter only)
Kit (ConvertKit)	10,000 subs (newer free tier)

For someone testing waters, ConvertKit's 10,000-contact free tier is the most generous. For email + SMS specifically, SendPulse and Brevo are the choices.

Verdict

SendPulse is a competent, affordable, multi-channel SMB ESP. It's rarely the best choice in any single category, but the breadth at the price point keeps it relevant. If you specifically need email + SMS + chatbots in one platform and you're price-sensitive, SendPulse is worth a free-tier trial.

For most senders, I'd default to MailerLite (pure email, better deliverability) or Brevo (broader multi-channel, competitive pricing, slightly better deliverability than SendPulse).

If you're evaluating SendPulse against other ESPs or want help with deliverability setup on the platform, book a consultation. I do ESP selection and authentication setup for SMB senders.

Sources

• SendPulse pricing — SendPulse
• SendPulse documentation — SendPulse
• Email Tool Tester deliverability tests — Email Tool Tester
• Gmail Sender Guidelines — Google
• M3AAWG Sender Best Common Practices — M3AAWG

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v1.0 · May 2026