How do I add SPF records in Wix?

Go to Wix Dashboard > Domains > select your domain > DNS Records > Add Record. Choose TXT type, leave host as @, and paste your SPF record. Wix automatically has SPF for their own email services.

Is Wix Email Marketing good for deliverability?

Wix Email Marketing is adequate for basic newsletters to small lists. For serious email marketing, the shared sending infrastructure, limited authentication control, and minimal analytics make a dedicated ESP like Mailchimp or Klaviyo a better choice.

Can I use Mailchimp with my Wix site?

Yes. Wix has a native Mailchimp integration. Connect it through Wix App Market. For authentication, add Mailchimp's DKIM and SPF records through Wix DNS Manager.

How do I set up DMARC on Wix?

Add a TXT record through Wix DNS Manager. Set host as _dmarc, type as TXT, and value as your DMARC policy (e.g., v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com).

Why are my Wix emails going to spam?

Common causes: missing authentication for third-party services, conflicting SPF records, shared IP reputation issues with Wix Email Marketing, or sending to unengaged lists. Verify authentication first, then check sending practices.

Wix Email Setup and Deliverability Guide

Wix Email Landscape

Wix offers built-in email marketing through Wix Ascend / Wix Email Marketing, plus you can connect any third-party ESP. The DNS management for email is handled through Wix's dashboard.

Wix Email Marketing: Honest Assessment

Wix's built-in email marketing tool:

What it handles:

Sends from Wix's shared IP pool
Automatic SPF/DKIM signing (against Wix's domain)
Drag-and-drop email builder
Basic segmentation
Open/click tracking

What it doesn't:

Custom DKIM signing with your domain
Dedicated IP option
Advanced segmentation or automation
Deliverability monitoring beyond basic metrics
Inbox placement testing

Verdict: Fine for small businesses sending monthly newsletters to under 2,000 subscribers. Anyone doing more should use a dedicated ESP.

Practitioner note: Wix Email Marketing's deliverability is inconsistent because of shared infrastructure. I've seen Wix users with clean lists and good content still land in spam because another Wix sender on the same IP pool was behaving badly. You have zero control over this.

Setting Up Third-Party Email on Wix

Accessing DNS Manager

Log in to Wix Dashboard
Click Domains in the left menu
Select your domain
Click DNS Records
Click + Add Record

SPF Configuration

Add a TXT record that includes all your sending services:

Field	Value
Host	@
Type	TXT
Value	`v=spf1 include:_spf.google.com include:servers.mcsv.net ~all`

Adjust the include: mechanisms for your ESP. Common ones:

Service	SPF Include
Google Workspace	`include:_spf.google.com`
Mailchimp	`include:servers.mcsv.net`
SendGrid	`include:sendgrid.net`
Klaviyo	`include:send.klaviyo.com`
Brevo	`include:sendinblue.com`

Important: Wix may already have SPF-related records for their services. Check existing TXT records before adding new ones. You need exactly one SPF record — merge all includes into a single record.

DKIM Setup

Add CNAME or TXT records as provided by your ESP:

Get DKIM records from your ESP's authentication settings
Add as CNAME or TXT in Wix DNS Manager
Verify in your ESP's dashboard after 24-48 hours

DMARC Setup

Add a TXT record:

Field	Value
Host	`_dmarc`
Type	TXT
Value	`v=DMARC1; p=none; rua=mailto:[email protected]`

See our DMARC guide for advancing past p=none.

Google Workspace with Wix

A common setup: Wix for the website, Google Workspace for business email.

MX Records: Add Google's MX records through Wix DNS Manager
SPF: Ensure include:_spf.google.com is in your SPF record
DKIM: Add the DKIM TXT record from Google Admin Console
Verify: Send a test email and check authentication headers

Wix has a guided setup flow for Google Workspace that handles MX records automatically.

Common Wix Email Issues

Duplicate SPF Records

The most common problem. Wix may create an SPF record for their email services, and you create another for your ESP. Two SPF records = both fail.

Fix: Merge into a single SPF record combining all includes.

CNAME Conflicts

Wix uses CNAME records for various platform features. Some DKIM CNAME records can conflict with existing Wix records.

Fix: If you get an error adding a DKIM CNAME, check if the hostname is already in use. Contact your ESP for an alternative DKIM record format (TXT instead of CNAME).

Form Notification Deliverability

Wix form submissions send notification emails from Wix's servers. These notifications authenticate against Wix's domain, not yours. If these emails are landing in spam:

Fix: Route form submissions through Zapier or Make to your own ESP instead of relying on Wix's notification system.

Practitioner note: Wix DNS changes can take 48-72 hours to propagate fully, which is longer than most DNS providers. Plan authentication changes at least 3 days before any major email send. Don't make DNS changes on a Friday if you have a Monday campaign.

When to Outgrow Wix Email

Consider moving to a dedicated ESP when:

Your list exceeds 5,000 subscribers
You need automation beyond basic autoresponders
You need A/B testing for campaigns
You need deliverability analytics
Your emails consistently land in spam despite good content

The migration is straightforward: export your Wix contact list, import to a new ESP, configure authentication, and start sending. See our ESP migration guide for details.

Recommended ESP Pairings for Wix

Use Case	Recommended ESP	Why
Small business newsletter	Mailchimp	Native Wix integration
Ecommerce (Wix Stores)	Klaviyo	Ecommerce data integration
Service business	ActiveCampaign	Strong automation
Budget-conscious	Brevo	Best free tier

Practitioner note: If you're on Wix and email is a serious revenue channel, invest the $10-50/month in a dedicated ESP. The deliverability improvement from proper authentication and dedicated infrastructure pays for itself in the first month.

If you need help setting up email authentication for your Wix site or migrating to a dedicated ESP, reach out for a consultation.

Sources

v1.0 · April 2026